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Tesla and Musk will soon enter a new lucrative industry

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The carmaker on Monday started placing orders for its new F-150 Raptor R.

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Billed it as "the fastest, most powerful, most extreme high performance off-road desert raptor".

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That's quite a truck. It will cost potential buyers around $109,000, according to the company.

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The Ford F-Series is arguably the company's most important product. US In 2016, Ford sold approximately 726,000 F-Series trucks out of a total of 1.9 million vehicles in 2021.

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Ford, of course, has just started delivering its all-electric F-150 Lightning.

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It comes in Pro, XLT, Lariat and Platinum versions. Starting prices for those four range from about $40,000 to $91,000.

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Ford delivered 1,837 Lightning trucks in June, bringing the total by the end of that month to about 2,300 by 2022.

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How big a seller the Raptor R will be is unknown. The company does not report Raptor sales and declined to comment on sales volume.

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Ford began selling its electric F-150 Lightning in 2020 and wants to sell two million EVs a year worldwide by 2026. This can account for about 35% to 45% of all Ford sales.

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